Sunderland Driving customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.
What information we collect, use, and why
Lawful bases and data protection rights
Where we get personal information from
Contact details
Telephone
07507664998
What information we collect, use, and why
We collect or use the following information for information updates or marketing purposes:
Names and contact details
Marketing preferences
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
Our legitimate interests are:
We collect and process personal information such as names and email addresses based on our legitimate interest to provide updates, resources, and marketing communications related to learning to drive and the services offered by Sunderland Driving School. This information allows us to: Share relevant educational content, driving tips, and updates on learner driver resources Inform our audience about new services, offers, or promotions that may be of genuine interest Foster a supportive community for learner drivers through regular communication The processing of this information is necessary to help us engage meaningfully with individuals who have expressed interest in learning to drive or improving their driving skills. It enables us to provide timely, useful, and targeted content that supports their learning journey and helps them make informed decisions. We believe this use of personal information poses minimal risk to individuals and does not override their fundamental rights and freedoms. The information we collect is limited, used solely for the purposes described, and is stored securely. Individuals can unsubscribe or opt out at any time, and we always respect their preferences. Our aim is to provide value while maintaining transparency, privacy, and control for everyone who shares their information with us.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from:
Directly from you
Parents or carers
How long we keep information
Type of Personal Information: Names and email addresses. Purpose: For marketing purposes. How long its kept: Until user unsubscribes or 6 months of inactivity
Type of Personal Information: Booking and lesson records Purpose: Lesson scheduling and customer service. How long its kept: 6 Years (for tax/legal/audit purposes).
Type of Personal Information: Payment and invoice information. Purpose: For tax and financial purposes. How long its kept: 6 Years (HMRC requirement).
For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113